Canadian ag
speaks up

Watch our industry come together to add their voices to the food conversation.

Be somebody who does something. Be an agvocate.

Join our coast-to-coast community of agvocates and help shape people's relationship with agriculture.

Become an agvocate

Agvocate profiles

Meet some of the active and varied voices of Canadian ag in our new video series.

Agvocate profiles

See all of our agvocate profiles

Challenge generator

Looking for some agvocate inspiration? Click the button below for a random agvocate challenge!

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Ag More Than Ever ambassadors

  • Pamela Ganske
    Pamela works in the inputs business in Wetaskiwin, AB. She's committed to speaking up and supporting the industry that has offered her so much.
  • Chelsea Boonstra
    Chelsea is a full time sales agronomist, and part time grain and dairy farmer from Meadows, MB. She loves sharing her passion for ag to inspire others.
  • Natacha Lagarde
    Natacha is a syrup producer and blogger from Lac-Etchemin, QC. Co-founder of, agriculture is her profession, lifestyle and passion.

Instagram ambassadors

  • Caitey MacLeod
    Caitey MacLeod
    Caitey is a mom, dairy farmer and photographer in Southwestern Ontario. She loves to capture the everyday moments and memories that come along with raising three young children on the farm.
  • Will Bergmann
    Will Bergmann
    Will farms with his family south of Winnipeg, MB. He's a jack-of-all-trades who uses social media to help consumers understand where their food comes from, and to show what modern day farmers look like.
  • Terri Huxley
    Terri Huxley
    Terri is a fifth-generation farm kid from Orkney, AB. She's passionate about telling ag's story and is working on a project about women in agriculture and the significant roles that they play.
  • Nathan Jones
    Nathan Jones
    Nathan is a photographer who grew up on a farm near Speers, SK. He's interested in exploring food systems by creating photos that give voice to the men and women of ag.