Explaining modern farming to your non-farming friends.
There are many reasons why plant science technologies are used on most farms today, yet many of us struggle to explain why tools like pesticides and plant biotechnology matter. Join CropLife Canada president and CEO Ted Menzies to learn how to effectively communicate to non-farming consumers the benefits that farming technologies deliver to Canada and the world.
Ted Menzies is former President and CEO of CropLife Canada, the trade association representing developers, manufacturers and distributors of plant science innovations for use in agriculture, urban and public health settings. He has an extensive background in agriculture, international trade and government.