In January 2015, Andrew Campbell started #Farm365, initiative social media project that gave people a glimpse into his family’s ag story every day of the year. It garnered a lot of media and online attention, both good and bad. In this webinar Andrew discusses the lessons he learned from #Farm365, including how to make the most out of media attention, how to deal with trolls and what you can do to agvocate in any medium.
Andrew Campbell is a farmer with a passion for agriculture advocacy, social media and new technology. He and his family milk Holsteins and grow corn, soybeans, wheat and hay in Ontario. With his communication company, Fresh Air Media, he speaks and works with companies and organizations across Canada interested in harnessing the power of today’s communication tools to inform a consumer about agriculture, food and farm practices.