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    Ag More Than Ever

Video encourages students to choose a career in agriculture

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It’s no secret that there’s a growing world demand for food. But what does that mean beyond the primary producer?

For one thing, it means jobs – lots of great jobs available in agriculture. In fact, the number of agriculture and agri-food jobs in Canada is expected to increase by 15% over the next five years. That’s a whole lot of opportunity! And, we need to make sure young people know that the jobs of today and tomorrow – great jobs to boot – can be found in our industry.

So, Agriculture in the Classroom-Manitoba (AITC-M) is doing just that. They launched a new video to inspire high school students to take an interest in an ag career. The video encourages students to get curious about the many exciting and diverse careers available in agriculture, while sharing some real stories from those already involved in the industry.

“We have seen the need for a resource such as this for quite some time,” says Johanne Ross, AITC-M Executive Director. “Any engaging programming we can offer high school students just adds to AITC-M’s efforts to inspire young students to turn their heads toward agriculture. By letting them get up close and personal with other young people who love this industry, we may just open their eyes to opportunities they never considered before!”

Consider sharing this video on social media, with friends and family, or even in schools. In doing so, you can promote a career in agriculture to the next generation and help ensure we’ve got the talent we need to grow our industry.

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