The Peterson Brothers’ online success has helped positive ag messages go viral.
If you’re in ag, the names Greg Peterson or “The Peterson Farm Bros” are probably familiar. Chances are you’re one of the tens of millions of people who have viewed or shared their ag proud parodies online. This fifth-generation farm family from Kansas combined their interest in music with their passion for ag to make a huge impact.
The brothers – Greg, Nathan and Kendal (the group has grown to include “honourary bro”, younger sister Laura) didn’t know they would become online sensations when they posted their first video to their Facebook page. They just wanted to show their non-ag friends how much they loved life on the farm. But “I’m Farming and I Grow It”, a parody of LMFAO’s “I’m Sexy and I Know It”, amassed millions of views within weeks and thrust the Petersons, and their positive ag message, onto an international stage. The brothers have built off this success, creating several more videos, speaking around the world and expanding their online reach across social media channels and their own blog, where they discuss a variety of ag-related topics. They’ve become a positive face for agriculture and it all started with them wanting to share their story.
While every act of agvocacy may not go viral, the only way to spread the good things about our industry is to share the good things about our industry. Telling your story with passion, conviction and creativity has the potential to capture the hearts and minds of people within ag and beyond. The Peterson’s story is a great example of where the simple act of speaking up and speaking positively can take you.
Ag More Than Ever partner Farm Credit Canada sat down with Greg Peterson this summer to talk about their journey. Check it out below.