Canada’s Agriculture Day 2019 in Ottawa
Let’s celebrate the food we love – again!
Join us on February 12, 2019 for Canada’s Agriculture Day in Ottawa hosted by Ag More Than Ever.
Spend the day with agvocates, industry leaders and youth from across Canada to discuss and share ideas about the future of food. This will be followed by an evening reception with food and hospitality that reflects our diverse industry.
Check back soon for more details and full speaker line up.
We look forward to welcoming agriculture enthusiasts on February 12 for the 3rd annual Canada’s Agriculture Day. The day session and evening reception in Ottawa are open to conference attendees and invited guests. These events are designed to bring together people involved in Canadian agriculture, food and agribusiness. See our event guidelines for registration requirements.
Get a special room rate at Delta Hotels Ottawa City Centre
This year, FCC has created a Shared Participant List. This is for you to provide contact information with other attendees to arrange for networking opportunities. To sign up, select ‘opt in’ on the Eventbrite registration page.
Please note: Photographs, video or audio recordings will be taken at Canada’s Agriculture Day 2019 in Ottawa. FCC may use any of these for media communications or promotional materials relating to Ag Day in Canada, Ag More Than Ever, and similar announcements or releases to promote the agricultural sector in Canada.
Canada’s Agriculture Day Guidelines
Thank you for your interest in registering for Canada’s Ag Day!
Attending the conference in Ottawa is a highlight of the national event. You must register or be an invited guest to be a part of the day session and evening reception. We look forward to welcoming those who share our love of Canadian agriculture.
Registration requirements include:
- Being involved in the Canadian food industry, including agriculture, agri-food or agribusiness;
- Registering with the intent of attending in the spirit of the Canada’s Ag Day events.
We reserve the right to refuse or cancel registrations at our discretion, including those intended as a basis for entry into Canada.
Thank you for your interest. We encourage you to share your Canadian food story and look forward to celebrating Canadian agriculture on February 12.
Delta Hotels Ottawa City Centre
The future of food
10:00 a.m. - 4:30 p.m.
Check back for agenda and speaker line-up.
Sir John A. Macdonald Building
Let's celebrate the food we love
5:30 p.m. – 8:00 p.m.
Location: Sir John A. Macdonald Building
EVP & Chief Operating Officer, FCC
Sophie is responsible for the overall management of FCC’s national operations, including business-to-business alliance partners.
Sophie started her career with FCC as a Relationship Manager in 1994, working directly with our customers. Always with an eye on building relationships, she has worked in various leadership positions in Credit Risk and served as Vice-President of Operations in Quebec, Vice-President of Enterprise Integration and Innovation and most recently as Vice-President of Agribusiness and Venture Capital.
At Canada’s Ag Day Sophie will open the event with excitement and enthusiasm about the future of food and talk about the connection between the food, the people, and the innovation that help bring the food we love from farm to fork. She will share her own personal connection to the industry and how stories like hers are closing the gap between urban and rural to shape the future of agriculture.
A proud 4-H’er, Megan is passionate about empowering youth to be responsible, caring and contributing leaders that effect positive change.
With over a decade working for youth-serving organizations, she leads 4-H Canada to develop transformational partnerships in the social sector with top tier corporations and foundations to support positive youth development in: Sustainable Agriculture and Food Security, Science and Technology, the Environment and Healthy Living, and Community Engagement and Communications.
Eugenie Officer is completing her third year at University of Guelph, studying history and agriculture, with an interest in pursuing agricultural communications. She’s also active in her university equestrian team, livestock judging team and is the current 4-H Youth Advisory Committee Representative for Quebec.
Eugenie believes youth, now more than ever, are essential in promoting Canadian agriculture and it’s up to the entire industry to share our positive stories and passions to change public perceptions.
President, Canadian Federation of Agriculture (CFA)
Ron Bonnett, President of the Canadian Federation of Agriculture (CFA), has enjoyed a long and varied career in agriculture. He’s currently an advisor to the Canadian Agriculture Policy Institute and a former board member at Farm Management Canada.
As an advocate of agriculture at the international level, Ron was a member of the steering committee that led to the development of the World Farmer’s Organization (WFO) and served as the founding President. Ron currently operates a cow-calf farm with his wife, Cathy, in Bruce Mines, ON.
Assistant Vice President/GMM Buying & Operations – Produce, Costco Wholesale Canada
Oleen Smethurst is responsible for keeping produce exciting for customers in Costco’s 99 warehouse locations across Canada. She and her 27-person buying team focus on taste, quality and value while introducing new countries of origin and new items.
Oleen currently sits on the Global Development Committee for the Produce Marketing Association (PMA) and the Executive Committee of the Canadian Produce Marketing Association (CPMA).
Director, FCC Industry and Stakeholder Relations
Marty engages with national associations, government officials and industry influencers exploring partnerships that add real value to Canadian agriculture. Raised on a Saskatchewan farm, he served as CEO of Canadian Western Agribition and was honoured as a CBC Future 40 recipient for contributions to the community.
Marty will be hosting a fireside chat with Oleen Smethhurst about what the future of produce will look like in the Canadian grocery landscape.
Marketing Research Leader, Expert on Millennials
David Coletto delivers strategic advice and research design expertise to many of Canada’s foremost corporations, advocacy groups, and political leaders.
In his presentation, David will discuss how Canadian Millennials are changing how we think of food. He’ll take you a journey to understand why and how Millennials are disrupting markets, and to assess what the future of Canadian food might look like in a millennial-dominated Canada.
President, Loblaws Companies Limited
In January 2017, Sarah Davis was appointed President, Loblaw Companies Limited overseeing the day-to-day operations of Canada’s largest retailer and the nation’s food and pharmacy leader. Loblaw, its franchisees, and associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada’s largest private sector employers.
Sarah has had a key role in some of the company’s most transformative programs including the implementation of SAP, the creation of Choice Properties REIT, and the acquisition of Shoppers Drug Mart.
Sonya McCullum Roberts
President - Growth Ventures and Strategic Pricing, Cargill Proteins
Sonya McCullum Roberts leads the strategy, growth ventures, and strategic pricing for Cargill Proteins who market, sell, produce, package and ship protein products in North America and globally for beef into retail, food service and manufacturing channels.
Public & Stakeholder Engagement Manager, Canadian Cattlemen's Association (CCA)
Jill Harvie leads the CCA program that addresses consumer concerns and public trust issues about Canadian beef, ensuring our industry has the tools to communicate effectively and proactively on how our beef is raised.
CoFounder and Director, Farms.com Ltd.
Joe Dales has gained 30+ years of agriculture industry experience beginning his career working with companies such as Pfizer, Cyanamid Crop Protection, First Line Seeds, and NK Syngenta Seeds. In 1998, he co-founded Farms.com Ltd. and AgCareers.com which have grown to become a leading supplier of innovative solutions to farmers, agriculture and food companies around the globe. Joe has gained extensive corporate governance experience with several companies such as Canterra Seeds and is the Chair of the Board of Governors for the Western Fair Association in London, ON, where he lives.
Potato Farmer, Toner Farms Ltd.
Jessica Toner is a fourth-generation potato farmer, in Grand Falls, New Brunswick. Along with her cousin Luc, they farm her father’s 1600-acre farm and packaging plant, shipping to Eastern U.S. and the Caribbean.
After graduating from Saint Mary’s University with a Bachelor of Commerce and working in the automotive sector, Jessica returned to the family business and re-ignited her passion, with a focus on crop marketing. Together, Jessica and Luc have successfully transitioned to the next chapter of Toner Farms Ltd.
Hon. Lawrence MacAulay
Minister, Agriculture and Agri-Food Canada
Minister Lawrence MacAulay has been the member of Parliament for Cardigan in Prince Edward Island since 1988. In 2015, he won his ninth consecutive election and was appointed minister for Agriculture and Agri-Food Canada. As Minister, some of his work includes the Canadian Agricultural Partnership and the development of a Food Policy for Canada. He has previously served as Solicitor General of Canada, Minister of Labour, Secretary of State (Veterans) and Secretary of State (ACOA). Prior to his first election, he was a successful seed potato farmer and dairy farmer in Prince Edward Island.
Olympic Gold Medallist, Humanitarian
Mark Tewksbury is an icon—recognized for his achievements in sport, public speaking, and humanitarianism. A star athlete who burst out of the water at the Barcelona Olympics, Mark is an Olympic Champion with gold, silver and bronze medals and numerous awards. He was inducted into the Canadian Sports, Canadian Olympic, and International Swimming Halls of Fame. And in 2012, Mark was the Chef de mission for the Canadian Olympic team competing in London.
Mark has spent decades sharing his life experience with audiences around the world. He is a charismatic storyteller whose presentations impart energy, insight, and valuable lessons.