Canada's Agriculture Day

Canada’s Agriculture Day 2020 in Ottawa

Join us February 11, 2020

Canada’s Agriculture Day in Ottawa, hosted by Agriculture More Than Ever, brings together people involved in Canadian agriculture, food and agribusiness.

Spend the day with agvocates, industry leaders and youth from across Canada to discuss and share ideas about the future of food. After, enjoy an evening reception that reflects our diverse industry and celebrates the food we love.

Event details

Day session: The Future of Food

10 a.m. – 4:30 p.m. (Doors open at 9 a.m.)
Delta Ottawa City Centre
Lunch and refreshments included

 

Evening reception: Celebrate the Food we Love

5:30 – 8 p.m.
Sir John A. Macdonald Building

 

Cost:

Early bird price (until December 13): $140+ hst
Price after December 13: $190 + hst

 

Attendees are automatically registered for both events. Tickets are 100% non-refundable but can be transferred to another person.

 

We’ve also secured rooms at discounted event rate at Delta Hotels Ottawa City Centre.

 

Guidelines and requirements:

  • Attendees: This event is exclusively for registered or invited guests who live in Canada are involved in the food industry including agriculture, agri-food and agribusiness. We reserve the right to refuse or cancel registrations (no refunds), including those intended as a basis for entry into Canada.

 

  • Shared Participant List:  We’ve created a shared contact list that will be available to all attendees.  By opting in when you register, you agree to have your name and the names of anyone you’ve signed up to be added.

 

  • Media:  Photographs, video or audio recordings will be taken during the event.  FCC may use any of these for media communications or promotional materials relating to Canada’s Ag Day, Ag More Than Ever, and similar announcements or releases to promote the agricultural sector in Canada.

Schedule

  • Event location:
    Delta Hotels Ottawa City Centre

  • The Future of Food

  • 9:00 a.m.

    Registration/Networking Coffee

  • 10:00 a.m.

    Welcome

    Darlene McBain, Emcee

  • 10:10 a.m.

    Agvocacy

    Todd Klink, Executive Vice-President and Chief Marketing Officer, FCC

  • 10:25 a.m.

    Greetings

    Mary Robinson, President, Canadian Federation of Agriculture (CFA)

  • 10:30 a.m.

    Keynote

    Antoinette Benoit, Chief Marketing Officer, McDonald's Restaurants of Canada

  • 11:00 a.m.

    Virtual Farm Tour

    Andrew Campbell, Farmer/Advocate/Speaker, Fresh Air Media

  • 11:15 a.m.

    Panel

    Tyler Groeneveld, Commercial Grains and Oils Leader, Corteva-Agriscience; Trevor Heck, President, Syngenta Canada; Al Driver, Country Division Head, Crop Science, Bayer Canada. Moderated by: Jean-Marc Ruest, Senior Vice-President, Corporate Affairs and General Counsel, Richardson International Limited

  • 12:00 Noon

    Lunch/Networking

  • 1:15 p.m.

    Keynote

    Eric Pelletier, Vice President, Head of International Government Affairs, Alibaba Group

  • 1:45 p.m.

    Keynote

    Michiel Bakker, Director of Global programs for Real Estate & Workplace Services, Google

  • 2:15 p.m.

    Fireside Chat

    Michael McCain, President and Chief Executive Officer, Maple Leaf Foods and Diane Brisebois, President and Chief Executive Officer, Retail Council of Canada

  • 2:45 p.m.

    Minister, Agriculture and Agri-Food Canada

    (To be invited)

  • 3:00 p.m.

    Networking break

  • 3:45 p.m.

    Keynote

    Cheryl Pounder, Two-time Olympic gold medallist and sportscaster

  • 4:25 p.m.

    Closing remarks

    Darlene McBain, Emcee

  • Reception Location:
    Sir John A. Macdonald Building

  • Celebrate the food we love

  • 5:30 p.m. – 8:00 p.m.

    Networking reception

    Location: Sir John A. Macdonald Building

Make the most of your trip by also attending 4-H Canada’s Leadership Awards on February 10. View event details.

Speakers

Darlene McBain, Emcee Manager, Industry Relations, FCC

Darlene McBain, Emcee

Manager, Industry Relations, FCC

Darlene McBain is manager of industry relations at FCC. She works closely with various partners, associations and stakeholders to further help grow the agriculture and food industry across Canada.

Born and raised on a poultry farm outside of Quebec City, Darlene has first-hand knowledge of the work and dedication that goes into a successful farm operation. She’s been working in the agriculture and agri-food industry for more than 20 years and is passionate about food, business strategy, relationship building, and coaching. Darlene also sits on the board for the Canadian Centre for Food Integrity.

Todd Klink Executive Vice-President and Chief Marketing Officer, FCC

Todd Klink

Executive Vice-President and Chief Marketing Officer, FCC

Todd is responsible for FCC’s Brand and Marketing Division, including marketing programs and research, product development and pricing, management software, corporate communication and interactive and online services.

Todd’s career with FCC began in 2003 when he joined the FCC Management Software team. He moved on to positions in Marketing and became Vice-President of Partners and Channels.

After graduating from the University of Regina with a bachelor of administration degree majoring in marketing, Todd began his career in agriculture and has been sharing his passion for the industry ever since. Growing up in rural Saskatchewan, Todd believes strongly in giving back to the community. Todd serves as the Board chair for Hope’s Home and is a trustee with the FarmSafe Foundation and the Canadian 4-H Foundation.

Mary Robinson President, Canadian Federation of Agriculture (CFA)

Mary Robinson

President, Canadian Federation of Agriculture (CFA)

Mary Robinson is a managing partner of a 6th generation family farm operation, Eric C. Robinson Inc. and its sister company Island Lime and serves on the boards of associated companies PEI Agromart and Mid-Isle Farms. She holds a degree in economics and business and has worked in Canada and in Scotland in all facets of the potato industry.

Mary also plays an active role in industry politics. She joined the PEI Federation of Agriculture board in 2008 and led the Federation as President from 2015 to 2017. After serving on the Canadian Ag HR Council board for seven years, Mary became CAHRC’s first female chair in 2017. Mary currently serves as the President of the Canadian Federation of Agriculture.

Antoinette Benoit Chief Marketing Officer, McDonald's Restaurants of Canada

Antoinette Benoit

Chief Marketing Officer, McDonald's Restaurants of Canada

Antoinette Benoit joined McDonald’s Canada as Chief Marketing Officer in 2014. Prior to this, she was Vice President of Strategy & Insights at McDonald’s Europe, where she held positions on the Management Team and chaired the Strategy & Insights Leadership Team.

A native of Paris, Antoinette joined McDonald’s France in 1997 and held numerous progressive positions including: Marketing Manager of Kids & Family, Senior Marketing Manager of Brand, Food & Value, and Director of Menu Innovation. Antoinette has also held product management roles at Unilever and Colgate Palmolive France.

Andrew Campbell Virtual Farm Tour

Andrew Campbell

Virtual Farm Tour

Andrew Campbell (@FreshAirFarmer) is a farmer, award-winning communicator and passionate farm advocate. He and his family milk cows and grow corn, soybeans, wheat and hay in southern Ontario’s Middlesex County.

Andrew has become a voice for farmers and agriculture issues in the mainstream media, conference halls and online, pushing the positive stories that farmers across Canada must share with their non-farming neighbours. He’s received awards for being an innovator, champion, game-changer and top agriculture influencer for his writing, photography, videos and Food Bubble podcast.

Jean-Marc Ruest, Moderator Senior VP, Corporate Affairs and General Counsel, Richardson International Limited

Jean-Marc Ruest, Moderator

Senior VP, Corporate Affairs and General Counsel, Richardson International Limited

Jean-Marc joined Richardson International Limited in 2002. He is currently Senior Vice-President, Corporate Affairs and General Counsel, managing legal affairs for Richardson International, its subsidiaries and general corporate affairs.

Jean-Marc has been actively involved in Canadian agricultural policy matters as the current Chairman of Cereals Canada and as a member of the Western Grain Elevators Association Management Committee, the Canadian International Grains Institute (Cigi) Board of Directors and the Canadian Centre for Food Integrity Board of Directors.  He’s also a past Chairman of the Canada Grains Council and involved in numerous community associations.

Tyler Groeneveld Commercial Grains and Oils Leader, Corteva-Agriscience™

Tyler Groeneveld

Commercial Grains and Oils Leader, Corteva-Agriscience™

Tyler is the Commercial Grains and Oils Leader for North America and serves on the Canadian leadership team and commercial leadership team. Tyler is responsible for the development and commercialization of output traits in cereals and oilseeds creating new value and market opportunities for farmers and food ecosystem stakeholders.

 

Tyler has spent his entire 25-year-career with legacy Corteva organizations and has extensive expertise in crop protection, seeds, traits, oils and export trade. He is a strong business development professional skilled in complex account management, marketing, sales, business planning, people leadership and international business.

 

Tyler grew up on a family farm in Blackie, Alberta where they continue to operate a mixed farm operation consisting of canola, cereals, and livestock.

 

Trevor Heck President, Syngenta Canada Inc.

Trevor Heck

President, Syngenta Canada Inc.

Trevor leads the Crop Protection and Seeds business for Syngenta Canada, with a passionate focus on developing a customer-focused organization. His Syngenta career started in 1992 as a Sales Representative. From there, he assumed various commercial roles in Canada followed by a North American marketing role and international assignment in the Europe, Africa, Middle East Region. From 2011 to 2018, he served as the Head of Marketing.

Trevor is an Executive Director of CropLife Canada and serves on the Board of Directors of Cereals Canada. As certified executive coach, he’s also a strong advocate of leader development and support in agriculture.

Al Driver Country Division Head, Crop Science, Bayer Canada

Al Driver

Country Division Head, Crop Science, Bayer Canada

As Country Division Head (CDH) for Bayer’s Crop Science Division in Canada since January 2015, Al leads over 450-employees and recently, the Canadian acquisition and integration of the Monsanto business into the new Bayer organization.

Al began his career with Bayer and its predecessor companies as a sales representative, and has held leadership positions in sales, marketing and business development. Prior to his appointment as CDH, he served as Vice-President of Marketing and Business Development in Canada from 2010 to 2014. Throughout these roles, Al’s focus on innovation has helped launch game-changing products and technologies that have helped shape Canadian agriculture.

Eric Pelletier   Vice-President, Head of International Government Affairs, Alibaba Group

Eric Pelletier

Vice-President, Head of International Government Affairs, Alibaba Group

For over 25 years, Eric has served in key leadership positions at the highest executive levels of the U.S. Congress, the White House and the private sector. A recognized expert in strategic policy advocacy around the globe and an experienced problem solver, he has been a trusted advisor to the President, Cabinet Secretaries, Speakers of the House, Senate Leaders, Committee Chairmen, Regulators, Members of Congress and senior business executives of global Fortune 50 companies. In June of 2015, Eric was tapped to be the Vice-President and Head of International Government Affairs for Alibaba Group. In this role, Eric leads the team and manages all government and regulatory affairs activity outside of China.

Michiel Bakker Director of Global programs for Real Estate & Workplace Services, Google

Michiel Bakker

Director of Global programs for Real Estate & Workplace Services, Google

Michiel Bakker leads Google’s renowned workplace programs and services for food, transportation, events, sustainability, fitness and well-being, focusing on experiences that enable Googlers to thrive. 

From 2012 to 2017, he led Google’s Food program, supporting all initiatives for Google’s global community and developing partnerships to explore broader food systems. Before Google, Bakker spent 17 years with Starwood Hotels & Resorts Worldwide Inc.  

Bakker continues to be involved in the evolving intersection of food, health, and sustainability through his roles in organizations including: the Culinary Institute of America’s Menus of Change the EAT Forum and the Yale School of Management Center for Customer Insights’. 

Michael McCain President and Chief Executive Officer, Maple Leaf Foods

Michael McCain

President and Chief Executive Officer, Maple Leaf Foods

Michael McCain is President and Chief Executive Officer of Maple Leaf Foods, one of Canada’s flagship food companies. 

Michael has been instrumental in establishing Maple Leaf as a strong and sustainable, values-based company with leading brands and market shares across its businesses and a bold vision for the future.  

Michael and his team are deeply committed to being the global leader in sustainable proteins, reflected in ambitious goals in the advancement of nutrition, reducing antibiotic use in livestock, animal care, environmental sustainability, and enhancing food security nationally and globally.  

Diane Brisebois President and CEO, Retail Council of Canada

Diane Brisebois

President and CEO, Retail Council of Canada

Diane Brisebois is the President and Chief Executive Officer of Retail Council of Canada (RCC) and has held that position since 1995. Prior to joining RCC, Diane held the position of President and CEO of the Canadian Office Products Association for 14 years and has spent more than 38 years leading retail industry associations in Canada. Diane has and continues to serve on industry boards across North America and has been recognized by several organizations for her achievements and contributions to the retail industry.

Cheryl Pounder Two-time Olympic gold medallist, sportscaster

Cheryl Pounder

Two-time Olympic gold medallist, sportscaster

Cheryl Pounder draws from her celebrated journey in hockey to explore the power of leadership through inclusivity, positivity and the strength of the human spirit.  She’s a two-time Olympic gold medallist, member of six world championship teams and a colour commentary analyst for TSN. A proud mother of two girls, she’s engaged young women in sport through the FitSpirit program, is on the board of Ladies First Hockey Foundation and is a past ambassador for the Pan Am Games. Cheryl believes strongly in the value of talking openly about personal stories, building support systems, respecting differences, and taking care of ourselves and each other.

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